Minusplusplus


Fictional Company

2016-20??

Minusplusplus is the name of a fictional Silicon Valley start-up, that develops products which reflect upon and highlight the shortcomings of the technologically induced “better world” promised by Silicon Valley tech-culture. The company is run as a multi-platform art and research project that appropriates advertisement and corporate language to critique overlooked cultural, social, and political roles of (digital) technology and works towards prototyping alternatives in the space between art, technology, activism and startup culture.

Minusplusplus comes fluidly into existence through installations, lectures, artistic experiments and design prototypes, as well as its online presence (www.minusplusplus.com), a crowdfunding campaign and social media channels.


Visit:

Minusplusplus Official Website
Minusplusplus on Kickstarter
Minusplusplus on Facebook
Minusplusplus on Twitter



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Company Vision


Video 2' (Found footage)

2016

"We believe in technology and science as a force of positive impact, but recent years have shown that blind trust and enthusiasm are not the way to proceed anymore. Minusplusplus is promoting a reflected and critically examined development of technological products and services. All our operations are committed to ask the right questions and engage with urgent cultural, social, political and environmental issues that are often overlooked in our industry."

- Minusplusplus Official Website


Advertisement Video showcasing Minusplusplus' Company Vision.

Part of Minusplusplus.


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Minusplusplus (Showroom)


Installation (Custom Furniture, Spray Paint, Carpet, Consumer Electronics)

2016

A retail space environment, branded by the company and presenting their flagship product line 3Discourse. Small, multi-colored and -faceted 3D-prints are displayed on clean, white retail furniture, elevated on clear, acrylic glass, each accompanied by a name tag with captions like "Arab Spring", "Climate Change" or "Ferguson".

A screen in the center of the display table shows a roll of advertisement videos introducing the company and elaborate on its vision, the science and technology it is using and its products.

The Installation is completed by a roll-up display, business cards and an info terminal displaying the company's website minusplusplus.com.

Part of Minusplusplus.

*Installation views photographed by Franziska von den Driesch.



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3DISCOURSE


Video 2'40"

2016

"Our 3Discourse-Algorithm is inspired by neural processes in the human brain to analyse online discourses and translate them into three dimensional manifestations. We are making use of the density of information in our contemporary (online) reality, using data as a material to create custom products, that enable our users to reflect, debate on and speculate about the future of our world."

- 3DISCOURSE on Minusplusplus Official Website


Advertisement Video showcasing Minusplusplus' flagship Product 3DISCOURSE.

Part of Minusplusplus.




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3DISCOURSE (Ferguson)


Full Color 3D-Print

2015

"The Ferguson unrest (also referred to just as Ferguson) involves protests and riots that began the day after the fatal shooting of Michael Brown by white police officer Darren Wilson on August 9, 2014, in Ferguson, Missouri. The unrest sparked a vigorous debate in the United States about the relationship between law enforcement officers and African Americans, the militarization of the police, and the Use of Force Doctrine in Missouri and nationwide." 1

3DISCOURSE PRINT FOR SEARCH TERM 'FERGUSON'.

Part of Minusplusplus.



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3DISCOURSE (#Gamergate)


Full Color 3D-Print

2015

"The Gamergate controversy concerns issues of sexism and progressivism in video game culture, stemming from a harassment campaign conducted primarily through the use of the Twitter hashtag #GamerGate. Gamergate is used as a blanket term for the controversy, the harassment campaign and actions of those participating in it, and the loosely organized movement that emerged from the hashtag." 1

3DISCOURSE PRINT FOR SEARCH TERM '#Gamergate'.

Part of Minusplusplus.



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3DISCOURSE (Climate Change)


Full Color 3D-Print

2015

"Climate change is a change in the statistical distribution of weather patterns when that change lasts for an extended period of time (i.e., decades to millions of years). Climate change may refer to a change in average weather conditions, or in the time variation of weather around longer-term average conditions (i.e., more or fewer extreme weather events). Climate change is caused by factors such as biotic processes, variations in solar radiation received by Earth, plate tectonics, and volcanic eruptions. Certain human activities have also been identified as significant causes of recent climate change, often referred to as global warming." 1

3DISCOURSE PRINT FOR SEARCH TERM 'Climate Change'.

Part of Minusplusplus.



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3DISCOURSE (World Brain)


Full Color 3D-Print

2016

"World Brain is a collection of essays and addresses by the English science fiction pioneer, social reformer, evolutionary biologist and historian H. G. Wells, dating from the period of 1936–38. Throughout the book, Wells describes his vision of the World Brain: a new, free, synthetic, authoritative, permanent "World Encyclopaedia" that could help world citizens make the best use of universal information resources and make the best contribution to world peace." 1

3DISCOURSE PRINT FOR SEARCH TERM 'World Brain'.

Part of Minusplusplus.



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3DISCOURSE (The Sixth Extinction)


Full Color 3D-Print

2015

"The Holocene extinction, otherwise referred to as the Sixth extinction or Anthropocene extinction, is a name for the ongoing extinction event of species during the present Holocene epoch (since around 10,000 BCE) mainly due to human activity." 1

3DISCOURSE PRINT FOR SEARCH TERM 'The Sixth Extinction'.

Part of Minusplusplus.



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3DISCOURSE (Algorithmic Trading)


Full Color 3D-Print

2016

"Algorithmic trading, also called algo trading and black box trading, encompasses trading systems that are heavily reliant on complex mathematical formulas and high-speed, computer programs to determine trading strategies. These strategies use electronic platforms to enter trading orders with an algorithm which executes pre-programmed trading instructions accounting for a variety of variables such as timing, price, and volume. Algorithmic trading is widely used by investment banks, pension funds, mutual funds, and other buy-side (investor-driven) institutional traders, to divide large trades into several smaller trades to manage market impact and risk." 1

3DISCOURSE PRINT FOR SEARCH TERM 'ALGORITHMIC TRADING'.

Part of Minusplusplus.



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3DISCOURSE (Arab Spring)


Full Color 3D-Print

2015

"The Arab Spring was a revolutionary wave of demonstrations and protests (both non-violent and violent), riots, and civil wars in the Arab world that began on 18 December 2010 in Tunisia with the Tunisian Revolution, and spread throughout the countries of the Arab League and its surroundings. Major insurgencies in Syria, Libya, and Yemen resulted along with civil uprisings in Egypt and Bahrain, large street demonstrations in Algeria, Iraq, Jordan, Kuwait, Morocco, and Oman, and minor protests even in Saudi Arabia." 1

3DISCOURSE PRINT FOR SEARCH TERM 'Arab Spring'.

Part of Minusplusplus.



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3DISCOURSE (Actor-Network-Theory)


Full Color 3D-Print

2015

"Actor–network theory (ANT) is an approach to social theory and research, originating in the field of science studies, which treats objects as part of social networks. Although it is best known for its controversial insistence on the capacity of nonhumans to act or participate in systems or networks or both, ANT is also associated with forceful critiques of conventional and critical sociology. Developed by science and technology studies (STS) scholars Michel Callon and Bruno Latour, the sociologist John Law, and others, it can more technically be described as a "material-semiotic" method. This means that it maps relations that are simultaneously material (between things) and semiotic (between concepts). It assumes that many relations are both material and semiotic." 1

3DISCOURSE PRINT FOR SEARCH TERM 'Actor-Network-Theory'.

Part of Minusplusplus.




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What's your Discourse?


Video 1'14" (Digital Animation)

2016

Advertisement Video showcasing 3Discourse Prints.

Part of Minusplusplus.



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3Discourse Printer


Digital Print and Spray Paint on Roll-up Display

2016

Banner Advertising Minusplusplus' 3Discourse Printer.

Part of Minusplusplus.



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Minusplusplus.com


Website

2016-20??

Official Company Website and Crowdfunding Campaign.

The crowdfunding campaign raised funds to launch a 3Discourse on Demand service that allows customers to order custom 3D-Prints for a search term of their choice and make part of the fiction a reality.

Part of Minusplusplus.



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Minusplusplus Business Cards


Business Cards (Edition of 500 each)

2016

Business Cards for Minusplusplus.com and 3Discourse On Demand Crowdfunding Campaign.

Part of Minusplusplus.



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Ferguson (AD1)


Print Design

2016

Minusplusplus Advertisement for "Heal The World" Exhibition Magazine.

Part of Minusplusplus.



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Tablet Theory (AD2)


Print Design

2016

Minusplusplus Advertisement for "Heal The World" Exhibition Magazine.

Part of Minusplusplus.



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Kickstarters (AD3)


Print Design

2016

Minusplusplus Advertisement for "Heal The World" Exhibition Magazine.

Text and images from Business Emails received after releasing the 3Discourse On Demand Crowdfunding campaign. A quickly sketched map of the crowdfunding meta-industry.

Part of Minusplusplus.



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